Dubai: Huawei, a global technology leader, and JETOUR National Motors Supplies (NMS), the official JETOUR dealer in Saudi Arabia, have signed a Memorandum of Understanding (MoU) to enhance user experiences through innovative collaborations. The agreement was finalized on February 19th during the global launch of the JETOUR T1.
The partnership focuses on commercial promotions, leveraging Huawei’s advanced technologies to expand JETOUR’s market reach. A key initiative includes integrating the HUAWEI Watch as a digital key for JETOUR vehicles, enabling seamless and convenient car access. Additionally, the companies are co-designing an exclusive HUAWEI Watch strap for JETOUR users, blending style with functionality.
Huawei’s HUAWEI Pad and Go Paint App will also be utilized to enhance JETOUR’s design processes, driving creativity and efficiency. The collaboration extends to tourism projects and a special Ramadan event, offering unique in-store experiences for local communities.
William Hu, Managing Director of Huawei Consumer Business Group, Middle East & Africa, emphasized the synergy between both companies: "By merging automotive innovation with cutting-edge technology, we aim to create unparalleled convenience and excitement for consumers."
Alex Tan, Vice President of JETOUR International, highlighted the partnership’s impact: "This collaboration represents an expansion of our ‘Travel lifestyle’ concept, enriching the driving experience through intelligent technology."
This MoU paves the way for future joint ventures between Huawei and JETOUR NMS, reaffirming their commitment to transforming smart mobility and digital innovation.
